Future of Online Retailing — Four Predictions
Forrester and Jupiter report that more than 70% of online shoppers seek out user reviews before making a purchase decision. MarketingSherpa reports that 84% of consumers prefer the opinion of other...
View Article20 Articles on Social Commerce & Word of Mouth
I haven’t kept up the pace of posts here compared to previous years. Part of this is because it’s been an exciting, busy year. But the other cause is my writing time is fractured between this Decker...
View ArticleThe Ryder Cup of Word of Mouth
Sean Moffitt at Agent Wildfire, author of blog Buzz Canuck, just published a list of top 23 U.S. Word of Mouth bloggers. As described by Sean… "…these broad-minded bloggers and company heads have...
View ArticleSocial Marketing Operations Software Ideas — The SMO “Wish List”
Let's consider how businesses are run. Businesses are made up of process, policies, people and technologies. Results of anything are analyzed on how it impacts the P&L, in an effort to increase...
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Do You Have Trapped Thinking?
Since I left Dell, I’ve had conversations with several friends who were looking to take their careers outside of Dell. They asked how I did it nearly 5 years ago. I told them I spent 2 years...
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Announcing my departure from Bazaarvoice…and search for my CMO successor!
This is a post about change. Winston Churchill said, “There is nothing wrong with change, as long as it is in the right direction.” After 4.5 years at Bazaarvoice, I’m announcing a smooth and amicable...
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